Erika Saroli Aiema

Erika Saroli AIEMA, MMark, MComm, is an experienced communications professional currently heading external and internal communication campaigns for the Plastic Packaging Tax at HM Revenue & Customs since October 2018. Erika has a strong track record of leading high-profile campaigns aimed at improving awareness, driving behavior change, and enhancing HMRC’s reputation. Previous roles include oversight of a three-year internal campaign connecting 65,000 colleagues, leading a matrix team on tax avoidance awareness campaigns, and managing communication strategies for complex initiatives such as Brexit readiness. Prior to HMRC, Erika held leadership positions in digital marketing at Collinson and dgm, as well as in search engine marketing at Publicis Modem and Yahoo! Search Marketing, showcasing a diverse skill set in communication, marketing strategy, team leadership, and campaign management. Erika holds a Master’s degree in Marketing from London Metropolitan University and a Master's degree in Communication and Media Studies from Sapienza Università di Roma.