Fredrik Paul

Fredrik Paul is a highly experienced data scientist with a strong focus on machine learning and artificial intelligence. Currently serving as Lead Data Scientist at H&M Group since February 2019, Fredrik specializes in computer vision, product recommendations, and personalization, employing advanced techniques such as deep learning, multimodal LLMs, and reinforcement learning to enhance customer engagement. Prior to H&M, Fredrik worked at Klarna from October 2017 to February 2019, where responsibilities included developing machine learning models for credit decisioning. Fredrik also gained valuable experience at Sergel Group, supporting data-driven initiatives in the Nordics and Baltics. Academic credentials include a Master of Science in Business and Economics from Lund University and additional studies in Data Science at Högskolan Dalarna.