H&M Group
Hélder Sousa Russa is a seasoned professional in data engineering and analytics with extensive experience across various prestigious organizations. Currently serving as Director and Area Lead Engineer in Data Engineering at H&M Group since January 2025, Hélder also contributes as a co-author for the book "Analytics Engineering with SQL and DBT" with Rui Machado. Hélder has a background that includes roles such as Head of Data Engineering at Jumia Group, where responsibilities encompassed data engineering, governance, and leadership. Formerly a co-founder of ShopAI.co, significant achievements included developing deep learning models for fashion item detection. Previous positions feature a Senior Data Engineer at HUUB and a Data Engineer at Jumia Group, as well as a Software Developer at ALERT Life Sciences Computing. Hélder holds a Master's degree in Data Analytics from FEP U. Porto, along with post-graduate and undergraduate degrees in Information Systems and Technologies.
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H&M Group
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In 1947 Erling Persson opened a ladieswear store called Hennes with the idea of making fashion available and affordable to all. The store in Västerås would soon be followed by more. Today, H&M Group is a global design company with brands in 74 markets. The H&M group is a family of brands making it possible for customers around the world to express themselves through fashion and design, and to choose a more sustainable lifestyle. They create value for people and society in general by delivering their customer offering and developing with a focus on sustainable and profitable growth. The H&M group includes the brands H&M and H&M HOME, COS, Weekday, Monki, & Other Stories and ARKET, the marketplace Afound and the B2B initiative Treadler. In addition, the H&M group is the majority shareholder in Sellpy, a fast-growing ecommerce platform for second-hand items. Their brands all have their own unique identity, and they complement each other well. Together they offer a great variety of styles and trends within fashion and accessories, beauty and sportswear as well as interiors. While increasing the share of recycled or other more sustainably sourced materials their brands are also offering customers several services to make a sustainable lifestyle accessible to more people. The H&M group’s brands reach customers around the world. Wherever, whenever and however their customers want to meet them – in their stores, on their websites, in digital marketplaces and on social media– they want to offer a convenient and inspiring experience in which the channels interact and strengthen each other. They are continuing to focus on digital growth, optimisation of the store portfolio and integration of online and physical stores.