Sef Beerkens

Sef Beerkens is a seasoned professional with extensive experience in digital commerce, partnerships, and commercial management within leading global brands. Currently serving as Global Director Offroad at CAKE since August 2022, Sef previously held roles at H&M Group as Commercial Manager for Global Marketplaces & Partnerships, where strategic partnerships were developed to drive growth across multiple brands. Prior experience at Nike included positions such as Digital Commerce & Partnership Manager North and Sales Manager, where Sef successfully initiated projects to enhance consumer experience and optimize partner relationships. Educational background includes a Bachelor's degree in European Studies from The Hague University and additional studies at the University of Technology Sydney.