Victoria Smith is an accomplished data and analytics professional with extensive experience in the retail and digital sectors. Currently serving as the Data & Analytics Lead for Portfolio Brands at H&M Group since January 2023, Victoria previously held positions including Business Analyst to Portfolio Brands at H&M Group, Senior Customer Analyst and Website Analyst at COS, and Senior Digital Analyst at agenda21 Digital Ltd. Additional roles include Digital Analytics Specialist at Conversion Science, Head of Analytics and Online Analyst at Saatchi & Saatchi Synergize, and Business Intelligence Analyst at Zando. Victoria holds a Bachelor of Business Science degree in Finance from the University of Cape Town, completed in 2011, following an education at Springfield Convent School from 1996 to 2007.
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