Iffat Zahur

Iffat Zahur has a diverse work experience spanning various roles and companies. Iffat currently works at HMD Global as a Marketing Lead, where they oversee the marketing team for the Device (Mobile) Business and is responsible for developing segmentation, positioning, and overall brand marketing strategies for the Bangladesh market.

Prior to their current role, Zahur gained experience at Grey Group as a Group Account Manager. In this position, they managed brand building programs for high-profile advertisers such as GSK, Coca-Cola, ACI Limited, AKIJ Food & Beverage Ltd., and NewZealand Dairy Products Bangladesh Ltd.

Before Grey Group, Zahur worked at The World Development Forum as a Senior Business Development Executive. In this role, they were involved in idea generation, developing communication messages, marketing communication (MARCOM) planning, market research, maintaining corporate relationships, and generating new business. Additionally, they successfully managed projects worth $250,000 or more and introduced new communication tools and media partnerships that significantly increased sales.

Iffat also had experience as a Brand Executive at FCB Bitopi, where they were responsible for brand building programs for clients such as SINGER, BRAC Bank, Nando's, Gemcon Group, and MGH Group. Zahur successfully launched a TV show and handled large-scale Eid campaigns, resulting in significant sales turnover for SINGER.

Early in their career, Zahur worked as an Officer in the Corporate Affairs Division of United Commercial Bank Limited. In this role, they conducted research and development for new and existing products, evaluated customer attitudes and usage of banking products, conducted service quality management assessments, and collected industry information. Iffat also played a key role in rebranding and relaunching the bank's logo.

Overall, Zahur's work experience showcases their expertise in marketing and brand management, project management, communication strategy, and business development.

Iffat Zahur completed their Master of Business Administration (MBA) degree with a specialization in Marketing from North South University. Iffat attended the university from 2013 to 2014.