Simon Birch

Simon Birch has extensive experience in customer service and retail management, currently serving as Head of Customer Service & Experience at Hobbycraft since October 1998. In this role, Simon leads the strategic direction of customer service, focusing on the Voice of the Customer and implementing projects like Medallia for enhanced customer insights. Previous positions at Hobbycraft include Customer Service Manager, Territory Manager, Store Opening Manager, and Project Manager, where Simon successfully managed operations, led improvement initiatives, and implemented new systems. Earlier experience includes serving as Store Manager at Merretts Newsagents, overseeing a team and managing significant financial turnover. Simon's career began with an education at Beaufort Community School, completing studies in 1992.