Umaimah Mendhro

Umaimah Mendhro is the Founder and CEO of HOF's portfolio company VIDA, a global platform that connects creatives and producers from around the world to produce and sell original, quality products at scale.

Prior to founding VIDA, Umaimah was a Director at West, where she led product strategy for promising pre-IPO tech startups.

Previously, Umaimah was Director of Product in Microsoft’s Startup Business Group where she led the division’s efforts around incubation on Xbox Kinect. She has launched new consumer businesses and led growth from zero to millions of users. She holds 13 Patent Awards in media and entertainment.Umaimah is also the Founder of thedreamfly.org, a global initiative connecting communities in conflict around common causes with presence across four countries touching over 5,000 lives.

Umaimah has an MBA from Harvard Business School, where she was a Baker Scholar, and a B.Sc. from Cornell University in Human Development with coursework in Computer Science.