Maximiliano Ducret

Maximiliano Ducret currently serves as the Head of Global Architecture & Store Design at HOFF, where responsibilities include developing innovative store concepts in collaboration with EL DEPARTAMENTO architectural studio, ensuring alignment with brand identity and customer experience objectives. Prior to this role, Maximiliano held positions as Project Architect - Global Architecture, leading the management of over 25 retail store openings across multiple regions including Spain, Europe, Asia, and LATAM. Previous experience includes roles at studio hc. as an Architect, focusing on residential and retail interior design, junior architecture at Trenzastudio, and collaboration at Ángel Cremades. Maximiliano is pursuing a Master of Architecture at Universitat d'Alacant, following a Bachelor's degree in Architecture Fundamentals from the same institution.