Hoffman Media
Tracy Franklin has a strong background in the publishing industry with experience as a Creative Director, Art Director, and Administrative Senior Art Director. Tracy began their career at Vulcan Publications in 2001 as an Art Director before moving to Cygnus Business Media in 2002 to fulfill the same role. In 2004, Tracy joined Hoffman Media as a Creative Director, overseeing the art direction for publications such as Entertain Decorate Celebrate and Hoffman Special Interest Publications. Tracy currently holds the position of Administrative Senior Art Director at Hoffman Media.
Tracy Franklin completed their education in a chronological order. In 1991, they attended Northwest Shoals Community College-Muscle Shoals and obtained an Associate of Arts and Sciences (AAS) degree in Liberal Arts and Sciences, General Studies, and Humanities. Tracy then pursued a Bachelor of Science (B.S.) degree in Graphic Design at the University of North Alabama from 1993 to 1996. Tracy continued their education at the same university and completed a second Bachelor of Science (B.S.) degree in Graphic Design from 1994 to 1996. Alongside their formal education, Tracy obtained a certification in "InDesign CC 2018 New Features" from LinkedIn in July 2018.
Hoffman Media
Hoffman Media, LLC (HM) is a privately held, leading special-interest publisher based in Birmingham, Ala. The company specializes in publications targeted to the women’s market and the large base of advertisers who seek a print, online and interactive medium to reach this attractive demographic. In addition to publications, HM has a growing consumer event business and an established ancillary products division. HM was founded in 1983 by Phyllis Hoffman DePiano as Symbol of Excellence Publishers, Inc. and was renamed Hoffman Media in 1998. Today, Mrs. DePiano serves as president and chief executive officer of the company and is recognized industry-wide as a savvy businesswoman and talented entrepreneur. With total revenues in excess of $42 million, the company has experienced steady and often remarkable growth since its founding.