Lucia Pachano Rojo

Lucia Pachano Rojo has a range of experience in the advertising and marketing industry spanning over ten years. Starting in 2010, they worked for Leo Burnett as a Regional Account Assistant and later as a Regional Account Executive, where they managed advertising campaigns for brands such as Herbal Essences, Secret, and Camay. In 2011, they joined Imaginity as an Account Executive, responsible for implementing campaigns for Kimberly-Clark's Kotex brand. Lucia then returned to Leo Burnett in 2012 to work as a Senior Account Executive for Walmart Argentina, later being promoted to Account Supervisor and then Account Director, managing 360 campaigns and shopper brand activities. Most recently, since 2019, Lucia has been working at Hogarth Worldwide as a Senior Account Manager and subsequently as a Creative Account Lead, overseeing the creative, production, localization, and implementation of integrated campaigns for TK Maxx.

Lucia Pachano Rojo completed their Bachelor Degree in Communication and Advertising, specializing in Advertising, from Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires' from 2005 to 2010. In 2017, they pursued Brand Management at Universidad Torcuato Di Tella. Lucia also attended Carmen Arriola de Marín School for their Bachelor in Communication, Art & Design, and Colegio San Martín de Tours for primary school, although the specific years of attendance for these two institutions are not provided.