Amsterdam University of Applied Sciences
Marco Welling has extensive experience in UX design and creative direction, currently serving as UX Design Lead for Customer & Identification at KPN since December 2014, and has held various UX roles including UX Design Strategist and UX Peoples Manager. Marco played a key role in establishing the KPN UX Lab team, recognized for its innovative approach. In addition, Marco serves on the Advisory Board for CMD at Hogeschool van Amsterdam and has held positions at Enof Creatieve Communicatie, Crossings Communications, and Hart Voor De Zaak, among others. Educationally, Marco has received training in art direction and marketing from several institutions, including HU University of Applied Sciences Utrecht and NIMA. Scheduled to attend a masterclass at Beeckestijn Business School in 2025, Marco remains committed to further professional development in customer experience strategy and leadership.
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Amsterdam University of Applied Sciences
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The Amsterdam University of Applied Sciences/Hogeschool van Amsterdam (AUAS/HvA) is a knowledge institution that educates tomorrow’s professionals in a wide array of fields and disciplines of higher education. With a distinct focus on applied sciences, the AUAS enables students, lecturers and researchers to develop cutting-edge – and practical – knowledge and innovations.