Aaron Potts

Aaron Potts currently serves as the US GTM Associate Manager for Specialty Accounts at HOKA, leading strategic and executional efforts for custom Point of Purchase projects across 550 accounts. With experience as a co-founder of Running Report Media, Potts focuses on enhancing the sport of running through cultural integration. Previous roles include Social Media Manager for HOKA AGGIES Track Club and Customer Service Representative at Running Warehouse, where Potts developed strong customer relationships and promotional strategies. An early career in retail sales at A Snail's Pace Inc and Sport Chalet equipped Potts with a comprehensive understanding of customer engagement and product knowledge. Potts earned a Bachelor’s Degree in Kinesiology and Exercise Science from Azusa Pacific University.