Erika Gabrielli

Vice President, Global Marketing at HOKA

Erika Gabrielli has a diverse work experience spanning different industries and roles. Erika is currently working at HOKA as the Vice President of Global Marketing, where they lead the global brand marketing team and plays a key role in strategic planning. Before joining HOKA, they served as the Senior Director of Global Integrated Marketing at Deckers Brands, specifically for the Teva footwear brand. During their time at Deckers Brands, they successfully repositioned Teva for growth through various marketing efforts. Prior to that, Erika worked at adidas in multiple roles, including Senior Account Marketing Manager and Brand Communications Manager. At adidas, they led strategic account marketing plans and campaigns and directed brand communications for various categories. Erika also has experience working as a Field Marketing Manager at Yakima Products and as a Marketing and Publicity Consultant on a freelance basis. Erika started their career as a Graduate Teaching Fellow at the University of Oregon and has also worked as an Account Services Manager at Airwalk and as a Field Marketing Representative at Red Bull. Overall, Erika Gabrielli has a strong background in marketing and has held leadership positions in global marketing, integrated marketing, and brand communications.

Erika Gabrielli holds a Bachelor of Science degree in Marketing, magna cum laude, from the University of Colorado Boulder. Erika also obtained a Master of Business Administration degree with a focus on Sports Business from the University of Oregon. The exact start and end years for both degrees are not provided.

Links

Previous companies

University of Oregon logo
Adidas logo
Deckers Brands logo
Yakima Products logo
Red Bull logo

Timeline

  • Vice President, Global Marketing

    October 1, 2022 - present

  • Vice President Global Marketing

    July, 2023

  • Senior Director Global Integrated Marketing

    May, 2021