Sarah Pawlak

Sarah Pawlak is an experienced eCommerce professional currently serving as Sr. Manager of eCommerce for North America at HOKA since December 2024. Previously, Sarah held positions at The North Face as Senior Manager of Content and Personalization and Digital Personalization Manager, and at Crocs, Inc. as Online Merchandising Manager for North America, where responsibilities included developing merchandising strategies and enhancing customer experiences. Prior roles include Digital Web Analyst at Finish Line and various eCommerce merchandising and marketing positions at Sports Authority, along with foundational experience in digital production and marketing assistance. Sarah holds a degree from Edgewood College, graduated in 2009.