Sunny Margerum

Sunny Margerum has extensive experience in product management and sports marketing, currently serving as a Product Line Manager for Performance Footwear at HOKA since September 2014. Responsibilities include managing the entire product creation process and conducting in-depth industry, market, consumer, and competitive analyses. Notably, Sunny led the global launch of HOKA’s first apparel and accessories collection in Spring 2020 and played a pivotal role in enhancing collaboration between the footwear and apparel teams. Additionally, Sunny has a background in growing HOKA's athlete roster and managing professional athlete budgets. Prior experience includes co-directing Jackrabbits Track Club, where involvement focused on organizing and mentoring youth in track and field. Sunny holds a Bachelor's degree in Sociology from the University of California, Berkeley.