Carlota de Martí

Carlota de Martí is an experienced professional in insights and research management, currently serving as the Insights & Research Manager at Holaluz.com since November 2022, where responsibilities include leading customer research strategy and influencing product and brand strategy. Previously, Carlota held the position of Customer and Market Insights Manager at Wallbox Chargers, developing customer-centric approaches for product development and sales optimization. Prior roles include Senior Research Executive at Ipsos España, overseeing research strategies and data analysis, and Jefe de estudios cuantitativos at Instituto DYM, managing quantitative studies and project teams. Early career experience includes roles at ACNielsen as an Assistant Trainer and at Brand Connection as a Media Assistant. Carlota holds a Master's degree in Marketing from Universitat Pompeu Fabra and two Licenciatura degrees in Market Research and Political Science from Universitat de Barcelona and Universitat Autònoma de Barcelona, respectively.