Michelle Paolini is a seasoned digital marketing professional with extensive experience in eCommerce product management and digital marketing strategies. Currently serving as Digital Manager at Holdsport Ltd since February 2024, Michelle previously held various key roles at Sportsmans Warehouse, including eCommerce Head of Product, where focus was on delivering innovative online experiences and aligning cross-functional teams towards a shared product vision. Additionally, Michelle contributed as a Digital Marketing Specialist and Coordinator, overseeing the Sportsmans Rewards program and executing comprehensive marketing campaigns. Earlier experience includes a role as Marketing Assistant at Compuscan and internships at GetSmarter and Finbond Mutual Bank. Michelle holds a Bachelor of Commerce degree in Marketing from the University of South Africa and a Diploma in Travel and Tourism from Boland College Stellenbosch.
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