Chris Somerton

Chris Somerton is an experienced professional in the golf industry, currently serving as Head of Ecommerce at Hole19 and Founder of 13 Articles, a consultancy focused on enhancing commercial strategies for golf brands. Previously, Chris held several key positions at Lyle & Scott, including Head of Commercial and Director of Product & Sourcing, where responsibilities included driving profitable growth and developing a global sourcing strategy. Prior experience at Benross Golf Ltd involved product development and supply chain management, while earlier roles at Lynx Golf focused on production and logistics. Chris holds a BSc (Hons) in Sports Technology from Loughborough University.