Michelle Yang

Michelle Yang is an experienced marketing professional specializing in lifecycle marketing and customer relationship management (CRM). Currently serving as the Director of Lifecycle Marketing/CRM at Holland America Line, Michelle previously held key positions, including Global Director of Customer Lifecycle Strategy and Loyalty at StockX, Senior CRM Manager at Motorola Mobility, and B2C Lifecycle Marketing Manager at Pangea Money Transfer. Throughout a career marked by leadership in CRM campaigns, Michelle has successfully developed and optimized marketing automation strategies across various channels, improved customer retention, and driven revenue growth through data-driven decision-making. Michelle holds a Bachelor of Science in Business, Management, Marketing, and Related Support Services from the University of Illinois Chicago.