Lars Beurskens

Lars Beurskens is an experienced professional with a strong background in product management and marketing, currently serving as the COO and Co-founder of Holy Curls since October 2024. Previously, Lars held senior product management positions at Gumtree.com and Decision Tech, where responsibilities included owning product vision and launching key solutions. At adidas, Lars was a global product manager overseeing eCommerce for both adidas and Reebok, focusing on product detail pages and delivery processes. Early career experiences include roles at RetailMeNot, where Lars contributed to driving engagement and sales, as well as positions in marketing at Haymarket Publishing and Financial Times Business. Lars holds a Master's degree in Marketing from Erasmus University Rotterdam and a Bachelor's degree in Marketing from Fontys University of Applied Sciences.