HB

Hille Bergell

Head Of Sales & Business Development at Holy Greens

Hille Bergell has a diverse work experience spanning over a decade. They began their career as an Account Manager at Connoisseur International AB, where they were responsible for sales of analog and digital media advertising. They built successful and long-term B2B relationships and managed 150 advertising accounts.

After that, Bergell worked as the Chairman of the Board at Brf Ljustret (Housing Association), where they played a key role in converting the housing association to a co-op. They negotiated a million-dollar contract with construction firms and built a sustainable and well-functioning housing cooperative board.

Following that, Bergell joined Hemnet as a Key Account Manager, managing and developing long-lasting business relationships with media agencies, banks, and construction developers. They exceeded Hemnet's all-time high sales record and collaborated across external and internal teams to deliver successful digital media campaigns. Besides being a Key Account Manager, they also worked as an Agile Team Coach, leading and facilitating a development team and implementing a process for continuous improvement. They then took on the role of Product Owner, responsible for the product development process for Hemnet's advertising products.

After their time at Hemnet, Bergell joined Avaus as a Technical Project Manager (Consultant) and led the implementation of two digital transformation projects for a major bank in Sweden. They worked with the client to identify the right tools and processes to improve customer experience through data-driven marketing.

Bergell then worked as a Sales Manager at All Ears, a start-up specializing in monitoring spoken media online. They were responsible for improving the entire sales process and had full ownership of client projects.

Next, they joined Connoisseur International AB again, this time as a Consultant Event Manager for the Connoisseur Club. They managed 12 events annually with 50-1000 attendees, ensuring their success through goal-setting and stakeholder management.

Currently, Bergell holds the position of Head of Sales & Business Development at Holy Greens. They have implemented a sales and brand strategy to drive growth in Holy Greens B2B, increasing B2B sales by 235% before the pandemic. Additionally, they have played a crucial role in expanding Holy Greens' chain of salad restaurants from 11 to 28 across Sweden.

Overall, Bergell's work experience reflects their expertise in sales, business development, project management, event management, and leadership roles.

Hille Bergell's education history consists of several different institutions and degrees. In 2008, Hille Bergell attended Södertörn University and achieved a Bachelor of Arts in Communication and Rhetoric in 2011. Later in 2011, they pursued international business studies at Lenoir-Rhyne University, obtaining a minor in the field. In 2015, Hille Bergell received additional certification as a CSPO Certified Scrum Product Owner from Crisp AB. In the same year, they attended the Swedish Defence University, taking a course in Understanding Group and Leader.

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Previous companies

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Timeline

  • Head Of Sales & Business Development

    August, 2022 - present

  • Business Sales Manager

    August, 2019