Home Furnishings Association - HFA
Denise Mahnick is an accomplished marketing professional with extensive experience in the retail and marketing sectors. Currently serving as the Director of Marketing at Home Furnishings Association since March 2020, Denise also co-founded Shoptelligence in July 2015, introducing an innovative automated Personal Stylist for retailers. With a tenure as the Innovation Instigator at 3Sixty Direct since 2009, Denise previously co-founded My Style Genie, focusing on personalized shopping experiences. Past roles include CEO at 360 Direct Marketing & Promotions LLC and Franchise Owner at Adventures in Advertising/e-Source, along with various marketing positions starting from Sales & Marketing Coordinator at Merchandising Incentives to Account Executive at MSX International.
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Home Furnishings Association - HFA
The Home Furnishings Association (HFA), with roots dating back to 1920, has a passion for furniture, a conviction that it matters, and a commitment to improving the home furnishings industry through collaboration and knowledge. The HFA is committed to your success. For more information on the HFA visit www.myhfa.org. What We Do: - We provide the collaborative community retailers turn to for education. - We deliver a climate conducive to networking to strengthen industry relationships and build new strategies for success. - We help facilitate the opportunities that encourage and equip the next generation of home furnishings professionals to flourish. - We stand for and with home furnishings retailers across North America to champion the legislative and regulatory issues that affect the industry, and retailers in particular. - We explore current and future technologies that will benefit retailers and identify resources to assist in adopting the right solutions. The HFA also publishes a monthly magazine, RetailerNOW. This publication brings a unique editorial focus to progressive and relevant issues concerning the home furnishings industry in the retailer’s voice, with an emphasis on issues impacting retailers NOW.