Janina Kraus

Janina Kraus is a seasoned marketing professional with extensive experience in customer relationship management and retention strategies. Currently serving as the Director of Marketing Conversion & Retention at home24 SE since March 2023, Janina previously held the position of Director CRM at VORN Strategy Consulting from May to December 2022. Janina's prior roles at flaconi included Head of Retention, Teamlead CRM, and Senior CRM Manager from July 2016 to May 2022. Earlier experience includes serving as Senior CRM Manager at Deutsche Online Medien from March to July 2016, and various positions in CRM at fashion4home GmbH from April 2013 to March 2016. Additional experience includes project management and fundraising at NCL-Stiftung, event coordination at Estrel Berlin, and coordination at Grand Hyatt. Janina holds a Master of Science in Business Administration from the University of Hamburg and a Bachelor of Science in BWL from Otto-Friedrich-Universität Bamberg.