Michaela Hindes is an experienced marketing professional currently serving as a Brand Marketing Specialist and Growth Marketing Specialist at Burn Boot Camp since October 2020. Responsibilities include optimizing paid media for franchise development, managing marketing budgets, and implementing analytics to assess ROI on marketing efforts. Michaela develops local marketing strategies for headquarters-owned gyms, creates content for franchise development, and organizes marketing events that generate substantial leads. Prior experience includes roles at Cornerstone Sales and Marketing, where Michaela supported vendor relationships and sales operations, and positions at Nordstrom and ALDO Group, focusing on sales and customer service.
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