Virginia Matassa serves as the VP of Alliance and Channels EMEA at Sprinklr since July 2024 and is a Board Advisor at Homeless Link from January 2024. Previously, Matassa held various leadership roles at Salesforce from December 2013 to January 2024, including Vice President of ISV Sales EMEA & APAC, where Matassa successfully led sales initiatives across these regions, achieving significant revenue growth and enhancing team productivity during challenging times. Earlier experience includes positions at SAP, Business Objects, and Sage, with a strong focus on OEM and ISV partnerships. Matassa's educational background encompasses degrees in Cooperative Organisation, Marketing, IT, Economics, and European Studies from institutions including University College Cork and the University of London.