Gerry McNally

Gerry McNally has a diverse range of work experience spanning over 20 years. Gerry began their career as an Advertising Executive at Euromoney in 1995 before moving on to work as an Internet Consultant at 4MAT.com in 1996. From 1998 to 1999, McNally worked as a Product Manager at Bounty UK Ltd, where they focused on new product development for the mother and baby market. In 2000, they joined Easypress Technologies as an Account Manager.

McNally then joined Allianz Insurance in 2001 and held various roles, including Customer Marketing Manager, where they were responsible for customer acquisition and retention strategies for the Petplan brand. In 2007, McNally joined Charity People Ltd as the E-recruitment Director, where they set up and managed an e-recruitment SBU and generated new revenue streams through online recruitment advertising.

Since 2008, McNally has been with Homeprotect Home Insurance, where they have held multiple leadership positions. Gerry began as the Head of Marketing, overseeing strategic planning, customer acquisition and retention, brand development, and relationship management with trade partners and aggregators. Gerry then became the Head of Aggregators, followed by the Head of CRO. Currently, McNally holds the position of Head of Product at Homeprotect Home Insurance.

Gerry McNally's education history includes the following:

- In 2003, Gerry obtained an Advanced Certificate in e-Marketing from CIM | The Chartered Institute of Marketing.

- From 1997 to 1998, Gerry pursued an MSc degree in Marketing from the University of Strathclyde.

- Between 1991 and 1995, Gerry completed a bachelor's degree in Political Science (2:1) from the University of Dundee.

In addition to their formal education, Gerry has obtained several certifications. These include:

- Introduction to SQL, obtained from DataCamp in April 2021.

- JavaScript & jQuery, obtained from Jellyfish Training in November 2019.

- AdWords Search, obtained from Google in August 2017.

- The Digital Garage, obtained from Google in August 2016.

- Google Analytics Individual Qualification (IQ), obtained from Google in August 2017.

- Optimizely X Strategy Foundations, obtained from Optimizely in March 2018.

- Optimizely X Web Foundations, obtained from Optimizely in March 2018.

- AdWords Display, obtained from Google in August 2017.

- Advanced Google Analytics, obtained from Google in August 2017.

- Ecommerce Analytics: From Data to Decisions, obtained from Google in August 2017.

- Google Tag Manager Fundamentals, obtained from Google in August 2017.

- Gerry also holds a Jellyfish Training Conversion Optimisation Certificate, obtained from Jellyfish Online Marketing. The month and year of obtaining this certificate are not specified.