Claudia Rum

Claudia Rum is a skilled professional in strategic partnerships and inbound marketing, currently serving as Key Account Manager at HomeToGo since October 2015 and previously holding the role of Inbound Marketing Manager within the same company. Claudia designed and executed a comprehensive PR strategy for the Italian market, managing editorial calendars, content marketing campaigns, and performance tracking. Prior experience includes roles as Editorial Assistant in Digital Marketing at Egea and an internship in E-mail Marketing at Zalando SE, where responsibilities encompassed newsletter creation and performance analysis. Claudia has also participated in training on non-EU mobility opportunities and completed an internship focused on communication with Radio Blau. Academic credentials include a Master’s degree in Corporate Communication from USI Università della Svizzera italiana and a Bachelor’s degree in Communication Sciences from Università degli Studi di Sassari.