Michaela Grabovschi

Michaela Grabovschi currently serves as the B2B Marketing Manager at HomeToGo, where responsibility includes crafting and implementing a global B2B marketing strategy and leading the creation of marketing materials for industry events. Prior experience includes roles at Wayfair, where Michaela advanced through various positions including EU Advertising Strategy and Operations Manager, shaping retail media strategies and managing the international rollout of advertising programs, as well as EU Category Manager, focusing on growth strategies for product categories. Earlier career stages featured visual merchandising roles at UNIQLO and Urban Outfitters, emphasizing customer-centric design and brand alignment. Michaela holds a Bachelor of Arts in Advertising and Marketing Communications from Technological University Dublin and recently completed a Professional Diploma in Interior Design from the National Design Academy.