Bill Graham

Chief Marketing Officer at HomeWorks Energy

Bill Graham has a strong and diverse work experience spanning over several companies and industries. Bill currently serves as the Chief Marketing Officer at HomeWorks Energy, Inc. In this role, they oversee customer acquisition, home energy assessments, and energy efficiency upgrades.

Prior to their current position, Graham worked at HomeServe USA as the Chief Marketing Officer and Board Director. Bill was responsible for all marketing activities, customer retention, PR/IR, product management, and digital delivery. Bill also served as the Chief Digital Officer, overseeing digital customer acquisition and service for HomeServe's North American business.

Graham also has experience as the Co-CEO, Owner, and Board Director at Prospectiv Direct, an online lead generation and strategic marketing company. At Affinion Group, they held the position of EVP Financial Solutions, Marketing, and Global Corporate Strategy, where they worked with partner banks and financial institutions to deliver value-added products and services.

Additionally, Graham served as the Chief Marketing Officer at Affinion North America, overseeing marketing for membership and insurance divisions. Bill managed a large team and a significant budget for customer acquisition through various channels.

Moreover, Graham has international experience as the President and Board Director at Affinion International. Bill led strategy and market activities for the company's international division, operating across multiple countries in Europe and South Africa.

Prior to that, Graham worked at Trilegiant as the Executive Vice President, leading the company's digital marketing, sales, and customer service activities. Bill also held the role of Senior Vice President & GM, Digital at Cendant Corporation's Netmarket Group ecommerce division, where they managed various websites and built e-commerce outsourcing business.

Overall, Graham's work experience showcases their expertise in marketing, digital customer acquisition, strategic leadership, and international operations.

Bill Graham attended Harvard University where they pursued a degree in Economics. However, the start and end years of their time at Harvard are not provided. Later, they furthered their education at Northwestern University - Kellogg School of Management, where they received an MBA. The specific years of their MBA program are not mentioned. During their time at Kellogg, they focused on the fields of Finance, Marketing, and Organizational Behavior.

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Timeline

  • Chief Marketing Officer

    2020 - present

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