Jonathan Farr

Jonathan Farr, CFA, currently serves as the Investment Director of Private Markets at Homrich Berg, a national independent wealth management firm, since October 2023. Previously, Jonathan held the role of Vice President of Private Market Consulting at Callan, where responsibilities included full-service private equity and private credit consulting for over $15 billion in commitments. Prior to that, Jonathan was an Investment Officer at Southern Company, overseeing due diligence for over $1.8 billion in alternative investments and managing a $3 billion fixed income portfolio. Jonathan’s early career included positions as a Senior Consultant at Value Prism Consulting, focusing on business valuation, and as a Business Valuation Associate at Deloitte. Jonathan earned a Finance degree from the University of Georgia's Terry College of Business.