Honda R&D Asia Pacific Co. Ltd.
Panathakorn Laohasrisakul is a Design Engineer at Honda R&D Asia Pacific Co. Ltd. since September 2017, specializing as the main designer of the trunk for the Honda Amaze. Responsibilities include cost and weight management, shape modeling using CATIA V5, quality auditing, and coordination with suppliers for manufacturability of trunk parts. Panathakorn has also contributed to the design of the rear license garnish and hinge cover for the BR-V, performing technical calculations and ensuring quality control. Additionally, technical support for part localization in the Asia-Pacific region has been provided, notably for the HR-V model with Taiwanese suppliers. Previous experience includes a summer internship at PTTEP, where Panathakorn supported the Maintenance and Inspection Department by initiating a Risk Based Inspection for offshore piping systems. Panathakorn holds a Bachelor of Engineering in Mechanical Engineering from Chulalongkorn University, earned between 2013 and 2017.
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Honda R&D Asia Pacific Co. Ltd.
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Honda R&D Asia Pacific (HRAP) originated from Honda’s intention to deliver satisfaction to customers and society in a more tangible way by means of quality products and business network expansion. A Research & Development unit was established in each region accordingly to foster closer ties with customers and learn about local culture and tradition. Such a significant move has enabled Honda to reduce disadvantages while accelerating the development of new products that fit the specific needs of regional customers. learn-us Honda R&D Thailand (HRT) was established in 1994 to be one of the Honda Automobile Thailand Co., Ltd. to support automobile manufacturing in the Asian region along with the development of spare parts manufacturing within the country. HRT later changed its name to Honda R&D Asia Pacific Co., Ltd. (HRAP) and was established to company limited in 2005. The company was elevated to be the automobile design and R&D center for 12 countries across Asia and Oceania. As an independent organization of Honda, HRAP has catered to the varying and rapidly growing demand of customers as well as strengthening the competence of Honda R&D. Later, an R&D division was opened at Honda Siel Cars India Ltd. in 2009, aiming to perform R&D tasks to seek market opportunities for the company. HRAP provided full support and cooperation in order for Honda Siel Cars India Ltd. to bolster its capacity in product development. In 2012, Honda R&D offices were launched in both Indonesia and Malaysia. One year later, the office in Indonesia was upgraded to become PT Honda R&D Indonesia Co., Ltd. This was in order to increase management effectiveness for local operations.