Jake Sodikoff

Jake Sodikoff has a diverse work experience in the automotive industry. Jake is currently the Founder of HoneyCar, a tech-forward independent used car operation focused on providing a modern dealership experience. Prior to that, they served as the Dealer Principal at Steven Nissan, where they led the dealership through a period of growth. Jake also held roles as President and General Manager at Steven Kia, achieving record sales and leading the best team in the industry. Additionally, they have been involved in various organizations such as the Virginia Automobile Dealers Association (VADA) as a Board Member and YPO as a Member. Jake has also been a Chairman and Member of the NCM Associates and NADA 20 Group, respectively, where they focused on management best practices. Earlier in their career, they served as a Sales Manager at Steven Toyota and Finance Manager at Steven Kia, where they achieved high customer satisfaction and implemented digital financial presentations. Overall, Jake Sodikoff has had extensive experience in various leadership roles within the automotive industry.

Jake Sodikoff received their Bachelor of Science in Business Management from the University of Arizona's Eller College of Management in the years 2006-2010. Jake then went on to earn an advanced certificate in European Gourmet Cuisine from DCT University Switzerland in the years 2010-2011. In 2012-2013, they attended NADA Academy to study General Dealer Management, with a focus on dealership profitability.