Wendy de la Rosa

Advisor at Honeyfi

Wendy De La Rosa serves as an Assistant Professor at The Wharton School, specializing in research aimed at enhancing the lives of low and middle-income individuals. De La Rosa contributes to the nonprofit sector as a Board Member for Code for America and provides advisory support to Propel, Inc., focusing on financial health for low-income Americans, and Honeyfi, an application designed to assist couples with their finances. De La Rosa also hosts and co-created the TED series "Your Money and Your Mind." Prior experience includes co-founding Common Cents Lab, working as Lead Behavioral Strategist at Irrational Labs, and consulting for The Wharton School. Academic credentials include a Ph.D. in Consumer Behavior from Stanford University Graduate School of Business and a B.S. in Finance and Management from The Wharton School.

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Philadelphia, United States

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Honeyfi

Honeyfi is a platform that makes it easy to manage money as a couple. With Honeyfi, it’s easy to collaborate with your partner about money. Just link your accounts to the app, choose what to share with your partner, and see your household finances – organized and categorized – in one place. Honeyfi was recently featured in Apple’s “App We Love,” HuffPost, MSN, and US News & World Report. It was also named one of Entrepreneur’s top money management apps.


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