Honeylove
Liuyin (Lena) Song is a highly experienced professional in operations and planning, with a strong background in various retail industries such as beauty, fashion, and electronics. Currently serving as the Vice President Operations at Honeylove, Lena has held key leadership roles in companies like Morphe and Kendo Brands, Inc. Liuyin (Lena) has a proven track record of driving financial success through strategic planning and inventory management. Lena's educational background includes a BBA in Marketing, Management, and International Business, along with a French Certificate from the University of Wisconsin-Madison.
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Honeylove
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Honeylove is a venture-backed DTC startup founded by EDM artist Betsie Larkin. After searching high and low for quality shapewear that made her feel confident on stage, Betsie decided to create her own line of stage-worthy shapewear and launched publicly in 2018. Since then, Honeylove has expanded to tops, bras, and many other garments that have set new standards in their verticals. They apply a technical and artistic approach to problems we see in the fashion industry, creating products that serve their customers of all shapes, sizes, and backgrounds.