Jennifer Edwards

Jennifer Edwards is a seasoned marketing and public relations professional with extensive experience in the tourism sector, currently serving as Marketing & PR Manager for the UK & Northern Europe at the Hong Kong Tourism Board since October 2024. Prior to this role, Jennifer held various positions at Tourism Ireland, where responsibilities included leading media partnerships and managing digital and social media initiatives. Experience also includes roles at glh Hotels focusing on CRM and content strategies, and at South Bank Employers Group, where Jennifer implemented marketing plans for London’s South Bank. Additional positions range from travel editor at Daily News Service to content writer at Black Tomato, showcasing a diverse background in content creation and marketing. Jennifer's education includes an MSc in Tourism Management and Marketing from Bournemouth University and an LLB in English and French Laws from the University of Liverpool.