Leon Cheng

Leon Cheng currently serves as Assistant Manager for Start-up and Innovation at the Hong Kong Trade Development Council, overseeing cross-border events and managing a substantial budget for the Mainland Support Scheme. Previous roles at the same organization include Assistant Manager positions in Service Promotion and Business Development, where responsibilities encompassed project management, sales order processing, and strategic marketing initiatives. Prior experience includes a Sales & Marketing Executive role at GP Electronics, focusing on key account management and project development. Leon Cheng also contributed as a Marking Assistant with the Hong Kong Examinations and Assessment Authority and held tutoring roles in various educational institutions. Academic credentials include an Integrated Bachelor of Business Administration with a focus on Quantitative Marketing and Finance from The Chinese University of Hong Kong, supplemented by international study experiences at WHU – Otto Beisheim School of Management and Utrecht University.