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Hong Leong Bank
- Ee-Lyn Wong
Ee-Lyn Wong is a seasoned professional with extensive experience in user experience and digital banking. Currently serving as the Head of User Experience at Hong Leong Bank Berhad since June 2016, Ee-Lyn oversees the transformation of consumer banking's digital user experience, with significant achievements in revamping tablet, web, and mobile banking interfaces. Prior to this role, Ee-Lyn held various positions at DiGi Telecommunications, including managing digital services and financial services marketing, as well as technology development initiatives. Early career experiences include roles at Salamfone and Neural Technologies, where Ee-Lyn contributed to fraud management, project management, and business analysis. Educational credentials include a Bachelor’s degree in Computer and Information Science from the University of South Australia and additional professional training at INSEAD and other institutions.
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Hong Leong Bank
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Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.
