Sylvia Martinez-Mullally

Regional Director, Business Development - Midwest at HonkMobile

Sylvia "Rio" Martinez-Mullally has a diverse work experience in various roles and industries. Sylvia "Rio" currently works as the Director of Business Development at HONK, a position they have held since 2022. Prior to this, they served as a Parking and Mobility Distributor and Advisor at Rockstar Parking Technology Group, where they helped find parking solutions and match emerging technologies with parking managers' needs.

Rio also worked as the Chief Revenue Officer (CRO) at Peazy, where they helped develop the HeroToolkit data management platform for parking and mobility. Sylvia "Rio" played a key role in creating growth strategies and automating everyday tasks for parking managers.

Before that, Rio was a Coach & Tutor at Apps Without Code, where they enabled aspiring makers to build and test app ideas by launching MVP apps. Additionally, they served as a Co-Editor at the Accredited Investor Journal, where they co-led a digital marketing plan and successfully reached the podcast target goals.

Rio's earlier experience includes serving as the Parking Operations Manager at the City of Lake Geneva, where they managed daily parking operations, increased revenue, implemented parking apps, and developed a "micro-transit" pilot program. Sylvia "Rio" also worked as the Parking & Fleet Manager at Chicago State University.

Overall, Rio's work experience demonstrates their expertise in parking and mobility, business development, data management, coaching and tutoring, digital marketing, and operations management.

Sylvia "Rio" Martinez-Mullally holds a Master's degree in Public Administration (MPA) from Governors State University, which they obtained from 2008 to 2011. Sylvia "Rio" also has a Bachelor's degree in Arts (BA) from Chicago State University, completed between 2003 and 2006. Moreover, they are a Certified Parking Professional (CPP) from the National Parking Association, with the certification earned in 2016. Martinez-Mullally has additional certifications in Emergency Planning from FEMA's Emergency Management Institute and in the Business of Product Management from Coursera, acquired in 2022 and 2021, respectively.

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Timeline

  • Regional Director, Business Development - Midwest

    May, 2022 - present