HOODRICHUK
Marcel Apfel is a seasoned legal and business executive with extensive experience in international commercial affairs and corporate governance. Currently serving as Director at HOODRICHUK and EVP and General Counsel at Iconix International, Marcel has played pivotal roles in shaping legal strategy and overseeing business development throughout a career that includes key positions at Ministry of Sound, Pentland Brands, and Shop Direct Group. Notable achievements include leading complex negotiations for high-value transactions, managing multi-functional teams, and driving strategic international growth initiatives across various markets. Marcel holds a law degree from Middlesex University.
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HOODRICHUK
Hoodrich is more than just clothing– it’s a lifestyle. The tagline from the very beginning has been from nothing to something and remains a mantra not only believed in but also wholly experienced. Since 2014, Hoodrich has grown from a bedroom brand, one-manned venture to a national operation. Taking direct inspiration from the urban U.K. scene, the brand has been spotted on the likes of Dizzee Rascal, Giggs and Birmingham’s own Mist and Jaykae. @Footasylum @JDSports @SnipesEU