Valena Oliveira

Valena Oliveira has extensive work experience in various roles related to growth, innovation, customer success, and digital marketing. Valena is currently working at Hook Digital as the Head of Growth & Innovation, where they lead a team dedicated to a pool of customers and develops strategies focused on growth and revenue generation. Valena also assists clients with implementing strategies for marketing, sales, and customer success, inspiring digital business transformation through innovation and data-driven mindset. Prior to this, they held the position of Head of Customer Success at Hook Digital, leading the consultants' team and customer management, and creating inbound marketing and ABM strategies to generate new business. Valena has also worked as a Digital Marketing Specialist at Hook Digital, a Member of the Board of Directors at Fazenda Santa Clara, a Planner at New//it., a Senior Marketing Analyst at Mercado Eletrônico, a Customer Development professional at Scup, a Digital Marketing Coordinator at Bluebox Comunicação, a Social Media Analyst at The Group Comunicação | WPI and Agência Digi, and as the Head of Digital at Castilho Propaganda & Marketing. Valena started their career as a Publisher at Revista Alvo.

Valena Oliveira completed their post-graduation in Market Intelligence at Saint Paul Escola de Negócios in 2021. In 2013-2014, they pursued an MBA in Marketing Digital at Impacta Tecnologia. In 2008-2009, they attended Boca Raton Community High School in FL, USA, to study ESL (English as a Second Language). Valena Oliveira obtained their undergraduate degree in Journalism and Communication from Universidade Federal do Pará from 1999 to 2004. Valena also holds various certifications from HubSpot Academy, including SEO, Contextual Marketing, Delivering Client Success, Client Management, Marketing Software Certified, Email Marketing, Inbound, and Inbound Certified, obtained between 2021 and 2021.