Diana Zapata

Diana Zapata is the Chief Growth & Marketing Officer at HopeHealth. Diana has over 25 years of experience in marketing, including founding their own marketing firm, Marketing Partners. Diana has worked with clients ranging from global firms to smaller growth-stage ventures, in a variety of medical device sectors. Diana has experience in both consumables and capital equipment.

Diana Zapata began their career as an Adjunct Marketing Faculty member at Boston University School of Management, where they implemented and analyzed market research for existing and potential business segments. In 1995, they founded Marketing Partners, a marketing firm that provides contract-based expertise in market analysis and sizing, marketing planning and execution, competitive intelligence, new product development, and introduction to firms in the medical device industry.

Diana has worked with clients all over the world and across different medical device sectors. Diana has helped companies develop and execute market strategies, assess and quantify market and product opportunities, design and manage global voice of customer studies and market intelligence systems, create and critique marketing and business plans, develop and introduce new products, and identify global KOLs. In addition to their work with Marketing Partners, Diana has also acted as a marketing manager to fill resource and expertise gaps in marketing groups throughout their career.

Diana Zapata is a highly experienced marketing professional with a proven track record of success in the medical device industry. Diana is a strategic thinker who can see the big picture and develop creative solutions to achieve their clients’ goals. Diana is a dynamic leader who inspires others to achieve their best work. Diana is passionate about their work and takes pride in helping their clients grow their businesses.

Diana Zapata has a MBA in Marketing/Finance from Babson F.W. Olin Graduate School of Business.

Diana Zapata reports to Diana Franchitto, President & CEO. They are on a team with Gary Croteau - VP, Chief Information Officer, Suzanne Fortier - Chief Philanthropy Officer, and Dolores Burke - VP, Hospice Clinical Operations.