HOPSCOTCH Season
Charlotte Paradin is an experienced professional in strategic communication and account management within the Food & Drinks and lifestyle sectors. Currently serving as Senior Account Director at HOPSCOTCH Season since January 2022, Charlotte Paradin leads the development of 360° communication strategies from brief to implementation, encompassing PR, digital, events, and media activations. Previously, Charlotte Paradin held the role of Account Director at Talents Travel, where responsibilities included managing content strategy recommendations for international tourists and overseeing project teams. Additional experience includes key positions in trade marketing with the Moroccan National Tourism Office and brand management with Diageo. Charlotte Paradin holds a Global BBA from ESSEC Business School and further qualifications in languages and community management.
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HOPSCOTCH Season
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(Formerly SOPEXA) International Communication Agency dedicated to #Food #Beverage & More.... from @HopscotchGroupe 🌍 1 agency based in 36 countries with a worldwide outreach Sopexa is changing its name to HOPSCOTCH Season. This transformation marks a new era, driven by the ambition to extend extending our communications expertise into other realms to promote Arts de Vivre around the world. Why HOPSCOTCH Season? Seasonality gives life to all plant forms, shapes the way we travel and influences our homes. Season also evokes flavors, which season our lives and our projects. More creative, more innovative, more ambitious than ever, we will continue to work to create commitment and federate communities aware of environmental and social issues. We’re not just changing our name, we’re evolving while maintaining what has been an integral part of our DNA for over 60 years: creating impactful campaigns, promoting products on every continent, messages that resonate, emotions that leave their mark.