HOPSCOTCH Season
Laurence Evrard is an experienced professional in the fields of communication and marketing, currently serving as the Managing Director for Sopexa Greater China at Hopscotch Sopexa since September 2023. Previously, Laurence held the position of Managing Director at Sopexa Benelux from September 2018 to October 2023, focusing on promoting food, drink, and lifestyle brands globally. Prior to that, Laurence worked as Associate Director at Protéines Brussels from January 2007 to January 2017, managing commercial activities and providing strategic consultancy in health and food communications. Laurence began a career at Hill and Knowlton, progressing from Consultant to Account Manager between 2000 and 2006. Laurence holds a degree from Université libre de Bruxelles, obtained in 2000.
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HOPSCOTCH Season
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(Formerly SOPEXA) International Communication Agency dedicated to #Food #Beverage & More.... from @HopscotchGroupe 🌍 1 agency based in 36 countries with a worldwide outreach Sopexa is changing its name to HOPSCOTCH Season. This transformation marks a new era, driven by the ambition to extend extending our communications expertise into other realms to promote Arts de Vivre around the world. Why HOPSCOTCH Season? Seasonality gives life to all plant forms, shapes the way we travel and influences our homes. Season also evokes flavors, which season our lives and our projects. More creative, more innovative, more ambitious than ever, we will continue to work to create commitment and federate communities aware of environmental and social issues. We’re not just changing our name, we’re evolving while maintaining what has been an integral part of our DNA for over 60 years: creating impactful campaigns, promoting products on every continent, messages that resonate, emotions that leave their mark.