David Cook

David Cook is an accomplished Digital Design Director at Horgans, a family-owned furniture business, with a career spanning over two decades in the design and retail sectors. David has guided key initiatives and branding efforts at Horgans, enhancing their e-commerce platform. As the Director at DAC Design, David specializes in creating transformative digital experiences. Previous roles include serving as the Head of Digital and Digital Strategy Lead at Fraser Motorcycles, and Brand Strategy and Retail Design Consultant at Trek Bicycle. David managed Clarence Street Cyclery, overseeing its successful transition to Trek Bicycle Corporation and receiving multiple awards for retail design excellence. David's educational background includes a Bachelor of Design from UNSW and additional studies at the University of Sydney and Macquarie Business School.