Ed Lara

Ed Lara is a seasoned marketing executive with extensive experience in the healthcare and consumer goods industries. Currently serving as the Vice President of Marketing and Product Development at Horizon Blue Cross Blue Shield of New Jersey, Ed Lara leads initiatives in corporate brand advertising, customer experience, and product management across various commercial and government programs for a $13 billion organization. Previously, as Global Marketing Director at GlaxoSmithKline, Ed Lara achieved significant retail sales growth with the launch of the alli weight loss aid and drove brand growth for Panadol. Earlier in career, Ed Lara held positions at Procter & Gamble, managing brands such as Tide and Vicks. Ed Lara holds an MBA in Marketing from Columbia Business School and a dual BA and BS in Commerce and Film Marketing from De La Salle University.