Horizon Media
Christopher Thornton is an accomplished digital strategist with extensive experience in media planning and activation, currently serving as SVP of Digital Strategy, Planning and Activation & Integrated Investment at Horizon Media since April 2019. Recognized as ThinkLA's 'Agency Leader of the Year' in 2023, Christopher leads digital initiatives for clients including the Cross Coastal Honda Dealer Association, California Lottery, and Dignity Health. Previous roles include Group Media Director at Fallon and Director of Digital Partnerships at Initiative, where Christopher oversaw multi-channel marketing efforts for major brands such as Dr Pepper and Amazon. With a solid foundation in digital platforms and integrated marketing, Christopher has developed innovative strategies across various industries throughout a career that began after earning a B.A. in Communication Studies from UCLA in 2005.
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