Matt Kuncman

Matt Kuncman is a seasoned professional in performance media analytics, currently serving as the Associate Director at Horizon Media since October 2023. Previously, in the role of Marketing Analytics Manager at ID.me from September 2021 to January 2023, Matt was instrumental in creating real-time dashboards and scalable data transformation pipelines, significantly enhancing the marketing data and analytics functions. At Merkle, from August 2018 to September 2021, Matt managed a team of analysts and developed predictive models that notably decreased client acquisition costs while contributing to substantial revenue growth. Earlier experience includes serving as a Senior Marketing Analyst at GEICO, where Matt focused on customer retention strategies. Matt holds a Bachelor of Science in Mechanical Engineering from the New York Institute of Technology and has also attended The Cooper Union for the Advancement of Science and Art.