Skylar Monahan

Skylar Monahan is an accomplished marketing executive with extensive experience in digital strategy and innovation. Currently serving as SVP and Director of Digital Strategy & Innovation at Horizon Media since August 2012, Skylar has held various senior roles focusing on digital investment, data strategy, and cross-platform programmatic buying, notably driving initiatives in mobile app acquisition and integrated planning. Prior to this, Skylar worked at Loeb Enterprises as Associate Director of New Media, where responsibilities included online lead generation and programmatic buying solutions. Previous roles at MindShare and Initiative included managing digital demand generation and interactive media planning for notable clients. Skylar began a career at Digitas Inc. as Associate Media Planner and has early experience as a Marketing Manager at Steve & Barry's. Academic credentials include a BA in Government from Cornell University and additional studies at the University of Notre Dame.