Yiwei Xiu

Yiwei Xiu has a diverse work experience in the field of analytics and digital marketing. They started their career as a BMW i3 Research Intern at BMW of North America, LLC in December 2016 and worked until May 2017. They then joined PHD as an Analyst in Marketing Sciences in October 2017 and were promoted to Senior Analyst in Marketing Sciences in October 2018. Yiwei then moved to MediaCom in June 2019 as a Senior Analyst and later became the Manager of Analytics and Business Science in February 2021. Their most recent role was at Horizon Next, where they started as an Associate Director of Digital Analytics in November 2021 and then became the Director of Digital Analytics in April 2023.

Yiwei Xiu earned a Bachelor of Business Administration (BBA) degree in Marketing from Bangkok Jobs between the years 2010 and 2014. Afterwards, Yiwei pursued a Master of Science (MS) degree in Marketing Intelligence from Fordham University, completing it in the year 2017. In addition to these formal degrees, Yiwei Xiu also obtained several certifications. These include "Online Marketing Foundations" from Lynda.com in April 2017, "Google AdWords Certification" from Google in March 2017, "Google Analytics Certification" from Google in March 2017, and "Jonah Berger on Viral Marketing" from Lynda.com in September 2016. Furthermore, Yiwei Xiu has a certification in "Search Engine Optimization Fundamentals," but the specific institution and date of attainment for this certification are not provided.